I'm having challenges in what type of physical media to create to help promote our space. I know the best promotion will come from us getting out and speaking to people, but I'd like everyone's feedback on what they've used - aka business cards with "free day", 8.5x11 flyers, smaller 4x6 cards, etc.
Stickers. Absolutely, stickers.
Or refrigerator magnets but those don’t go so big in this part of the world. Nobody’s got a refrigerator of the kind you stick things to.
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On Sunday, March 27, 2016 at 3:50:01 PM UTC+2, Keith Pandeloglou wrote:
I’m having challenges in what type of physical media to create to help promote our space. I know the best promotion will come from us getting out and speaking to people, but I’d like everyone’s feedback on what they’ve used - aka business cards with “free day”, 8.5x11 flyers, smaller 4x6 cards, etc.
Biggggg +1 to stickers.
Printed stuff is handy but even in the best case scenario ends up in the trash. Or shuffled in with all of the other coffee shop flyers. Even when people do pick it up, most printed collateral dies.
Stickers, on the other hands, stick (ahem) around. Sized for the back of laptops (1"x4", or 3" round max) they can become a badge that continues sharing.
I think the key to effective stickers is to have them serve as a kind of emblem or identity or reminder for people who you share them with.
Reminder: *the ideal sticker *might not be your logo. Instead, another graphic or icon or message that people “wear” proudly, and that makes other people ask “what’s that?”
The best stickers I’ve seen have been icons, graphics, decals and sayings that people in our community use. Catchphrases, favorite things to do together, etc.
And for those of you thinking “that’s just something tech kids do” our stickers have been worn proudly by CEOs and elected officials who aren’t even members of Indy Hall 
Alex
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On Monday, March 28, 2016, Jeannine van der Linden [email protected] wrote:
Stickers. Absolutely, stickers.
Or refrigerator magnets but those don’t go so big in this part of the world. Nobody’s got a refrigerator of the kind you stick things to.
On Sunday, March 27, 2016 at 3:50:01 PM UTC+2, Keith Pandeloglou wrote:
I’m having challenges in what type of physical media to create to help promote our space. I know the best promotion will come from us getting out and speaking to people, but I’d like everyone’s feedback on what they’ve used - aka business cards with “free day”, 8.5x11 flyers, smaller 4x6 cards, etc.
–
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The #1 mistake in community building is doing it by yourself.
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Any pics Alex you can share?
We use postcards to promote our room hire, and stickers for everyone else. People seem to be sticker mad, and there’s a race to collect as many as possible to stick onto the back of people’s laptops. This week I’ve decided to switch to using my desk, and you can see where I’m at. If anyone wants a Cowork Inc sticker (bottom left), or Guild (top right) then let me know and I’ll send you one. And feel free to send me one of yours in return, aim is to cover my desk!
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On Sunday, 27 March 2016 14:50:01 UTC+1, Keith Pandeloglou wrote:
I’m having challenges in what type of physical media to create to help promote our space. I know the best promotion will come from us getting out and speaking to people, but I’d like everyone’s feedback on what they’ve used - aka business cards with “free day”, 8.5x11 flyers, smaller 4x6 cards, etc.
Our JFDI stickers show up all over the damn place. It’s awesome.
Here’s one I just saw on Facebook. This dude isn’t even an Indy Hall member and he’s sporting our sticker…while travel-working in paradise.
-Alex
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On Thursday, April 7, 2016, Tom Lewis [email protected] wrote:
We use postcards to promote our room hire, and stickers for everyone else. People seem to be sticker mad, and there’s a race to collect as many as possible to stick onto the back of people’s laptops. This week I’ve decided to switch to using my desk, and you can see where I’m at. If anyone wants a Cowork Inc sticker (bottom left), or Guild (top right) then let me know and I’ll send you one. And feel free to send me one of yours in return, aim is to cover my desk!
On Sunday, 27 March 2016 14:50:01 UTC+1, Keith Pandeloglou wrote:
I’m having challenges in what type of physical media to create to help promote our space. I know the best promotion will come from us getting out and speaking to people, but I’d like everyone’s feedback on what they’ve used - aka business cards with “free day”, 8.5x11 flyers, smaller 4x6 cards, etc.
–
Visit this forum on the web at http://discuss.coworking.com
You received this message because you are subscribed to the Google Groups “Coworking” group.
To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].
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The #1 mistake in community building is doing it by yourself.
Join the list: http://coworkingweekly.com
Listen to the podcast: http://dangerouslyawesome.com/podcast
We used to have a button maker at Cohere. It was the best. I don’t know why we had it or why we no longer have it but we did some serious community-time with that thing. Any member could pitch in $$ for the supplies and then use it to make their buttons. So many hours were spent together making buttons. I loved it. It’s a perfect break-time or lunch time activity. So few of us get to do work with a tangible outcome anymore. We used button making as an outlet and as social time.
Angel
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On Monday, March 28, 2016 at 6:43:40 AM UTC-6, Alex Hillman wrote:
Biggggg +1 to stickers.
Printed stuff is handy but even in the best case scenario ends up in the trash. Or shuffled in with all of the other coffee shop flyers. Even when people do pick it up, most printed collateral dies.
Stickers, on the other hands, stick (ahem) around. Sized for the back of laptops (1"x4", or 3" round max) they can become a badge that continues sharing.
I think the key to effective stickers is to have them serve as a kind of emblem or identity or reminder for people who you share them with.
Reminder: *the ideal sticker *might not be your logo. Instead, another graphic or icon or message that people “wear” proudly, and that makes other people ask “what’s that?”
The best stickers I’ve seen have been icons, graphics, decals and sayings that people in our community use. Catchphrases, favorite things to do together, etc.
And for those of you thinking “that’s just something tech kids do” our stickers have been worn proudly by CEOs and elected officials who aren’t even members of Indy Hall
Alex
On Monday, March 28, 2016, Jeannine van der Linden [email protected] wrote:
Stickers. Absolutely, stickers.
Or refrigerator magnets but those don’t go so big in this part of the world. Nobody’s got a refrigerator of the kind you stick things to.
On Sunday, March 27, 2016 at 3:50:01 PM UTC+2, Keith Pandeloglou wrote:
I’m having challenges in what type of physical media to create to help promote our space. I know the best promotion will come from us getting out and speaking to people, but I’d like everyone’s feedback on what they’ve used - aka business cards with “free day”, 8.5x11 flyers, smaller 4x6 cards, etc.
–
Visit this forum on the web at http://discuss.coworking.com
You received this message because you are subscribed to the Google Groups “Coworking” group.
To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].
For more options, visit https://groups.google.com/d/optout.
–
The #1 mistake in community building is doing it by yourself.
Join the list: http://coworkingweekly.com
Listen to the podcast: http://dangerouslyawesome.com/podcast