Two of the best articles about coworking I've read in months

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

···

/ah
indyhall.org
coworking in philadelphia

Care to elaborate on the unfortunate trends?

Beth

···

On Wednesday, April 9, 2014 6:04:08 PM UTC-6, Alex Hillman wrote:

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

/ah
indyhall.org
coworking in philadelphia

Dear
Alex i am working in a co-working space and i need to be member to ask a few questions and to take suggestions so how we will work that out

Moe,

I’m don’t understand you question :slight_smile:

-Alex

···


/ah
indyhall.org
betterwork.co

On Mon, Apr 14, 2014 at 9:14 AM, moe khader [email protected] wrote:

Dear
Alex i am working in a co-working space and i need to be member to ask a few questions and to take suggestions so how we will work that out

Visit this forum on the web at http://discuss.coworking.com


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i want to post in the group not only reply on massages so i guess i should become a member right

···

On Thursday, April 10, 2014 3:04:08 AM UTC+3, Alex Hillman wrote:

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

/ah
indyhall.org
coworking in philadelphia

Ah, a member of this google group!

There should be a blue Join button on your screen. If there isn’t, you’re already a member and can post. Your first post will be moderated so it won’t appear immediately. :slight_smile:

-Alex

···


/ah
indyhall.org
betterwork.co

On Mon, Apr 14, 2014 at 9:27 AM, moe khader [email protected] wrote:

i want to post in the group not only reply on massages so i guess i should become a member right

On Thursday, April 10, 2014 3:04:08 AM UTC+3, Alex Hillman wrote:

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

/ah
indyhall.org
coworking in philadelphia

Visit this forum on the web at http://discuss.coworking.com


You received this message because you are subscribed to the Google Groups “Coworking” group.

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Hello Dear Alex i want to ask what is the best marketing tool to use for a co-working space such as ( flyers, billboards , etc)

···

On Thursday, April 10, 2014 3:04:08 AM UTC+3, Alex Hillman wrote:

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

/ah
indyhall.org
coworking in philadelphia

Hello Moe

Stepping into the conversation, hope you don’t mind :slight_smile:

Choice of marketing tools depends on your environment and your users/clients - you will need to reach them via the media they use

Sunshine from Cairo,
Uli

···

From: moe khader [email protected]

Sender: [email protected]

Date: Wed, 16 Apr 2014 03:42:42 -0700 (PDT)

To: [email protected]

ReplyTo: [email protected]

Subject: [Coworking] Re: two of the best articles about coworking I’ve read in months

Hello Dear Alex i want to ask what is the best marketing tool to use for a co-working space such as ( flyers, billboards , etc)

On Thursday, April 10, 2014 3:04:08 AM UTC+3, Alex Hillman wrote:

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

/ah
indyhall.org
coworking in philadelphia

Visit this forum on the web at http://discuss.coworking.com


You received this message because you are subscribed to the Google Groups “Coworking” group.

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Dear
Ulrike von i sure dont mind and i want to thank you very much

···

On Thursday, April 10, 2014 3:04:08 AM UTC+3, Alex Hillman wrote:

Both happen to be based around interviews with Tony from NWC, but independently VERY well editorialized, with a strong narrative around the stuff that separates the wheat from the chaff.

http://www.shareable.net/blog/coworking-is-awesome-lets-keep-it-that-way

http://www.nytimes.com/2014/03/30/jobs/a-communal-space-but-still-my-own.html

In light of a lot of unfortunate trends that I’ve been noticing, this is a nice change of pace.

-Alex

/ah
indyhall.org
coworking in philadelphia

I’m seeing some unfortunate trends as well, but they were also expected. Many people have seen coworking as an evolution of office space versus a shift in way people connect and support each other in the new economy. It’s been happening for a few years now but more people are using ‘coworking’ as monetizing their lounge space in a similar way to Regus. We’re seeing a lot of this in Denver after the coworking model as been around for 5 years.

Another disturbing shift is the focus on coworking just for startups and the tech sector. This creates an illusion that coworking is only for a certain segment or type of individual that feeds on itself. The startup and tech space with coworking is gaining momentum which causes community mangers/ space owners to focus just on this group when they plan their business and marketing. This makes others to feel like coworking isn’t for them which reenforces future space owners and the reporting media to continue the limited focus.

I want coworking to be open to all smart and friendly people. Coworking can be work clubhouse for freelancers, remote workers, small teams, startups, and anything else. We have to simply work harder to make this happen. Tony in the Shareable article describes this well in the article Alex posted.

Craig

Ah sigh - I’m so much with you on this!

Uli, in Cairo
Rasheed22 - coworking since 2006 :slight_smile:

···

From: Craig Baute - Creative Density Coworking [email protected]

Sender: [email protected]

Date: Wed, 16 Apr 2014 10:10:20 -0700 (PDT)

To: [email protected]

ReplyTo: [email protected]

Subject: [Coworking] Re: two of the best articles about coworking I’ve read in months

I’m seeing some unfortunate trends as well, but they were also expected. Many people have seen coworking as an evolution of office space versus a shift in way people connect and support each other in the new economy. It’s been happening for a few years now but more people are using ‘coworking’ as monetizing their lounge space in a similar way to Regus. We’re seeing a lot of this in Denver after the coworking model as been around for 5 years.

Another disturbing shift is the focus on coworking just for startups and the tech sector. This creates an illusion that coworking is only for a certain segment or type of individual that feeds on itself. The startup and tech space with coworking is gaining momentum which causes community mangers/ space owners to focus just on this group when they plan their business and marketing. This makes others to feel like coworking isn’t for them which reenforces future space owners and the reporting media to continue the limited focus.

I want coworking to be open to all smart and friendly people. Coworking can be work clubhouse for freelancers, remote workers, small teams, startups, and anything else. We have to simply work harder to make this happen. Tony in the Shareable article describes this well in the article Alex posted.

Craig

Visit this forum on the web at http://discuss.coworking.com


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Funny, I read Craig’s post and thought…isn’t that what I just said? And then I realized that I had a draft stuck in my outbox that said almost 100% of what Craig just wrote. So I’m glad it’s not just me :slight_smile:

-Alex

···

/ah
indyhall.org

coworking in philadelphia

On Wed, Apr 16, 2014 at 1:10 PM, Craig Baute - Creative Density Coworking [email protected] wrote:

I’m seeing some unfortunate trends as well, but they were also expected. Many people have seen coworking as an evolution of office space versus a shift in way people connect and support each other in the new economy. It’s been happening for a few years now but more people are using ‘coworking’ as monetizing their lounge space in a similar way to Regus. We’re seeing a lot of this in Denver after the coworking model as been around for 5 years.

Another disturbing shift is the focus on coworking just for startups and the tech sector. This creates an illusion that coworking is only for a certain segment or type of individual that feeds on itself. The startup and tech space with coworking is gaining momentum which causes community mangers/ space owners to focus just on this group when they plan their business and marketing. This makes others to feel like coworking isn’t for them which reenforces future space owners and the reporting media to continue the limited focus.

I want coworking to be open to all smart and friendly people. Coworking can be work clubhouse for freelancers, remote workers, small teams, startups, and anything else. We have to simply work harder to make this happen. Tony in the Shareable article describes this well in the article Alex posted.

Craig

Visit this forum on the web at http://discuss.coworking.com


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Ultimately, people who just want to fill rooms with desks are going to be head-to-head with every other rando who can fill a room with desks. A healthy coworking community provides an opportunity for developing the things that would help differentiate one space from another-- the soul. The personality. The culture. The stuff people are really interested in buying.

The office space industry and the startup world are going to do their thing. Fighting it head-on is a great way to get exhausted fast, but if we focus on being awesome then I believe we can continue to lead by example.

I’m with you, Craig. Let’s work hard and work smart.

···

On Wed, Apr 16, 2014 at 1:10 PM, Craig Baute - Creative Density Coworking [email protected] wrote:

I’m seeing some unfortunate trends as well, but they were also expected. Many people have seen coworking as an evolution of office space versus a shift in way people connect and support each other in the new economy. It’s been happening for a few years now but more people are using ‘coworking’ as monetizing their lounge space in a similar way to Regus. We’re seeing a lot of this in Denver after the coworking model as been around for 5 years.

Another disturbing shift is the focus on coworking just for startups and the tech sector. This creates an illusion that coworking is only for a certain segment or type of individual that feeds on itself. The startup and tech space with coworking is gaining momentum which causes community mangers/ space owners to focus just on this group when they plan their business and marketing. This makes others to feel like coworking isn’t for them which reenforces future space owners and the reporting media to continue the limited focus.

I want coworking to be open to all smart and friendly people. Coworking can be work clubhouse for freelancers, remote workers, small teams, startups, and anything else. We have to simply work harder to make this happen. Tony in the Shareable article describes this well in the article Alex posted.

Craig

Visit this forum on the web at http://discuss.coworking.com


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Great summary, Craig! Thanks for sharing - so much of what you said resonated with me as well.

I’d add in there an unfortunate trend in thinking that coworking is just for “millennials” (whoever they are :)). It is important for me to differentiate and to clarify that the idea of coworking has nothing to do with what generation you are a part of or identify with. Wanting to connect with other people, share ideas and support one another is not a generational characteristic. It’s a human characteristic.

It’s our job to do our absolute darndest to remind the people trying to tell the story of coworking these important elements. To ensure that the why is louder than the what. Tony has done an incredibly job doing that in both of these articles. Tony, do you have any advice to share that could help any other folks out there when they are talking to the press?

S

···

On Wed, Apr 16, 2014 at 10:26 AM, Tony Bacigalupo [email protected] wrote:

Ultimately, people who just want to fill rooms with desks are going to be head-to-head with every other rando who can fill a room with desks. A healthy coworking community provides an opportunity for developing the things that would help differentiate one space from another-- the soul. The personality. The culture. The stuff people are really interested in buying.

The office space industry and the startup world are going to do their thing. Fighting it head-on is a great way to get exhausted fast, but if we focus on being awesome then I believe we can continue to lead by example.

I’m with you, Craig. Let’s work hard and work smart.

Visit this forum on the web at http://discuss.coworking.com


You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

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On Wed, Apr 16, 2014 at 1:10 PM, Craig Baute - Creative Density Coworking [email protected] wrote:

I’m seeing some unfortunate trends as well, but they were also expected. Many people have seen coworking as an evolution of office space versus a shift in way people connect and support each other in the new economy. It’s been happening for a few years now but more people are using ‘coworking’ as monetizing their lounge space in a similar way to Regus. We’re seeing a lot of this in Denver after the coworking model as been around for 5 years.

Another disturbing shift is the focus on coworking just for startups and the tech sector. This creates an illusion that coworking is only for a certain segment or type of individual that feeds on itself. The startup and tech space with coworking is gaining momentum which causes community mangers/ space owners to focus just on this group when they plan their business and marketing. This makes others to feel like coworking isn’t for them which reenforces future space owners and the reporting media to continue the limited focus.

I want coworking to be open to all smart and friendly people. Coworking can be work clubhouse for freelancers, remote workers, small teams, startups, and anything else. We have to simply work harder to make this happen. Tony in the Shareable article describes this well in the article Alex posted.

Craig

Visit this forum on the web at http://discuss.coworking.com


You received this message because you are subscribed to the Google Groups “Coworking” group.

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