Cowork Frederick has been considering adding a community membership - one that does not include any use of our coworking space, but are struggling with why someone would want such a thing. We want to position the membership correctly and make sure there is real value there before we starting signing people up.
Members of Cowork Frederick like the friendships they’ve built here and most of our members freely talk about how they are more successful, more productive, or just plain happier because of the other members in the community. That’s pretty cool, but it currently happens because they come here to work and are running into each other, getting to know each other. Because our members haven’t been interested, we don’t have a lot going on outside of people coming together to work. 80% of our members are married with children and, when they are not working, they want to be home with their families.
To those who have community (only) memberships - what sorts of things do you do to help those who don’t come into your space to work connect and get value from their membership?
We’ve just relaunched a lunch & learn series (members teaching members) and do a something social (networking without networking) each month. We’re also on the verge of launching a program that aims to bring leads to our freelance members. We have a Slack group, but it’s not very active. There are many, many Meetup groups and other ways people can find others of like-mind and connect free of charge. I can’t get my head around why someone pay us for a community membership.
Why would you say your community members pay you for their membership? What value do they get?