Referral program within the coworking community

Chad_Ballantyne · April 24, 2014, 2:38pm

If an existing member brings a new member to our space, we take off the existing member’s monthly rent equal to the amount of the new members monthly membership.

For example: Bring in a Lite member, get $180 off your next months rent. Your members are and should be your biggest evangelists, but relying on them only is not a good plan.

Bringing people into your space (events, workshops, classes, etc) is just as effective. In fact, for us, the events thus far are winning as the best tool for recruitment. (Ignite, Lunch& Learns, Open Coffees)

Chad

Chad Ballantyne

705.812.0689

ch…@thecreativespace.ca

Barrie’s Coworking Community

Perfect for small businesses, startups and entrepreneurs.

12 Dunlop St E, Barrie Ontario, L4M 1A3

Memberships start at $25/mth

www.thecreativespace.ca

705-812-0689

···

On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor [email protected] wrote:

Hi all,

My name is Mychael Taylor (pronounced “Michael,” but with a “y”), and yes I’m a female.

I’m the Community Manger at CoWork Jax (Jax, FL), and I’ve been playing around with the idea of doing some sort of referral program for our members. Reaching out to this community, because I’m curious if anyone has tried a referral program with your coworking space? What were the results? How did you implement and track referrals? What were the incentives?

I’d love to hear feedback (success and “failure”). Thanks for your time!

Mychael

–

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Elise Colcord
678-467-9328

alex · April 24, 2014, 2:56pm

Be careful of extrinsic motivators like referral programs. Over the long term, they erode the sense of value that someone gets.

Take a look at the cookie case study at the bottom of this post: How do you know if your community is leaking? | Alex Hillman

-Alex

···

On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor [email protected] wrote:

Hi all,

My name is Mychael Taylor (pronounced “Michael,” but with a “y”), and yes I’m a female.

I’m the Community Manger at CoWork Jax (Jax, FL), and I’ve been playing around with the idea of doing some sort of referral program for our members. Reaching out to this community, because I’m curious if anyone has tried a referral program with your coworking space? What were the results? How did you implement and track referrals? What were the incentives?

I’d love to hear feedback (success and “failure”). Thanks for your time!

Mychael

–

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Elise Colcord
678-467-9328

Elise_Colcord · April 24, 2014, 3:24pm

Thanks guys, always appreciate the insight. We currently do Lunch’N’Thincs the first Thursday of each month, but I’m finding that it’s a majority of our members attending(which is still an awesome thing) but it’s proving a bit more challenging to bring in outside people no matter who the speaker is that month.

···

On Thu, Apr 24, 2014 at 10:56 AM, Alex Hillman [email protected] wrote:

Be careful of extrinsic motivators like referral programs. Over the long term, they erode the sense of value that someone gets.

Take a look at the cookie case study at the bottom of this post: http://dangerouslyawesome.com/2012/12/how-do-you-know-if-your-community-is-leaking/

-Alex

–
/ah
indyhall.org
betterwork.co

On Thu, Apr 24, 2014 at 10:38 AM, Chad Ballantyne [email protected] wrote:

If an existing member brings a new member to our space, we take off the existing member’s monthly rent equal to the amount of the new members monthly membership.

For example: Bring in a Lite member, get $180 off your next months rent. Your members are and should be your biggest evangelists, but relying on them only is not a good plan.

Bringing people into your space (events, workshops, classes, etc) is just as effective. In fact, for us, the events thus far are winning as the best tool for recruitment. (Ignite, Lunch& Learns, Open Coffees)

Chad

Chad Ballantyne

705.812.0689

ch…@thecreativespace.ca

<TheCreativeSpace-door-decal.png>

Barrie’s Coworking Community

Perfect for small businesses, startups and entrepreneurs.

12 Dunlop St E, Barrie Ontario, L4M 1A3

Memberships start at $25/mth

www.thecreativespace.ca

705-812-0689

On Apr 24, 2014, at 10:28 AM, Elise Colcord [email protected] wrote:

I’ve been thinking about how to gain traction with this idea as well with our current members. I initially sent out an office-wide email announcing giftcard incentives to local shops if someone referred a friend and they joined.

So far…nada. I’m also keen on looking for ideas that have worked. Thanks for starting this Mychael.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

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For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328

On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor [email protected] wrote:

Hi all,

My name is Mychael Taylor (pronounced “Michael,” but with a “y”), and yes I’m a female.

I’m the Community Manger at CoWork Jax (Jax, FL), and I’ve been playing around with the idea of doing some sort of referral program for our members. Reaching out to this community, because I’m curious if anyone has tried a referral program with your coworking space? What were the results? How did you implement and track referrals? What were the incentives?

I’d love to hear feedback (success and “failure”). Thanks for your time!

Mychael

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

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–
Elise Colcord
678-467-9328

Mychael_Taylor · April 24, 2014, 3:29pm

Yes, thanks for the feedback.

Event we’ve held in the past, and currently hold bring in people outside our community, and they think what we do here is really cool, but usually aren’t interested in joining. Most of our members skip out on these types of events.

···

Mychael Taylor
Community Manager | CoWork Jax

w coworkjax.com

t @coworkjax
p 904.586.8678 x 706 office

On Thu, Apr 24, 2014 at 11:24 AM, Elise Colcord [email protected] wrote:

Thanks guys, always appreciate the insight. We currently do Lunch’N’Thincs the first Thursday of each month, but I’m finding that it’s a majority of our members attending(which is still an awesome thing) but it’s proving a bit more challenging to bring in outside people no matter who the speaker is that month.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to a topic in the Google Groups “Coworking” group.

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On Thu, Apr 24, 2014 at 10:56 AM, Alex Hillman [email protected] wrote:

Be careful of extrinsic motivators like referral programs. Over the long term, they erode the sense of value that someone gets.

Take a look at the cookie case study at the bottom of this post: http://dangerouslyawesome.com/2012/12/how-do-you-know-if-your-community-is-leaking/

-Alex

–
/ah
indyhall.org
betterwork.co

On Thu, Apr 24, 2014 at 10:38 AM, Chad Ballantyne [email protected] wrote:

If an existing member brings a new member to our space, we take off the existing member’s monthly rent equal to the amount of the new members monthly membership.

For example: Bring in a Lite member, get $180 off your next months rent. Your members are and should be your biggest evangelists, but relying on them only is not a good plan.

Bringing people into your space (events, workshops, classes, etc) is just as effective. In fact, for us, the events thus far are winning as the best tool for recruitment. (Ignite, Lunch& Learns, Open Coffees)

Chad

Chad Ballantyne

705.812.0689

ch…@thecreativespace.ca

<TheCreativeSpace-door-decal.png>

Barrie’s Coworking Community

Perfect for small businesses, startups and entrepreneurs.

12 Dunlop St E, Barrie Ontario, L4M 1A3

Memberships start at $25/mth

www.thecreativespace.ca

705-812-0689

On Apr 24, 2014, at 10:28 AM, Elise Colcord [email protected] wrote:

I’ve been thinking about how to gain traction with this idea as well with our current members. I initially sent out an office-wide email announcing giftcard incentives to local shops if someone referred a friend and they joined.

So far…nada. I’m also keen on looking for ideas that have worked. Thanks for starting this Mychael.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328

On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor [email protected] wrote:

Hi all,

My name is Mychael Taylor (pronounced “Michael,” but with a “y”), and yes I’m a female.

I’m the Community Manger at CoWork Jax (Jax, FL), and I’ve been playing around with the idea of doing some sort of referral program for our members. Reaching out to this community, because I’m curious if anyone has tried a referral program with your coworking space? What were the results? How did you implement and track referrals? What were the incentives?

I’d love to hear feedback (success and “failure”). Thanks for your time!

Mychael

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328

alex · April 24, 2014, 4:20pm

“Event we’ve held in the past, and currently hold bring in people outside our community, and they think what we do here is really cool, but usually aren’t interested in joining.”

Do you know why?

“Most of our members skip out on these types of events.”

Do you know why?

-Alex

···

Mychael Taylor
Community Manager | CoWork Jax

w coworkjax.com

t @coworkjax
p 904.586.8678 x 706 office

On Thu, Apr 24, 2014 at 11:24 AM, Elise Colcord [email protected] wrote:

Thanks guys, always appreciate the insight. We currently do Lunch’N’Thincs the first Thursday of each month, but I’m finding that it’s a majority of our members attending(which is still an awesome thing) but it’s proving a bit more challenging to bring in outside people no matter who the speaker is that month.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to a topic in the Google Groups “Coworking” group.

To unsubscribe from this topic, visit https://groups.google.com/d/topic/coworking/CIun4IOOgKA/unsubscribe.

To unsubscribe from this group and all its topics, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

On Thu, Apr 24, 2014 at 10:56 AM, Alex Hillman [email protected] wrote:

Be careful of extrinsic motivators like referral programs. Over the long term, they erode the sense of value that someone gets.

Take a look at the cookie case study at the bottom of this post: http://dangerouslyawesome.com/2012/12/how-do-you-know-if-your-community-is-leaking/

-Alex

–
/ah
indyhall.org
betterwork.co

On Thu, Apr 24, 2014 at 10:38 AM, Chad Ballantyne [email protected] wrote:

If an existing member brings a new member to our space, we take off the existing member’s monthly rent equal to the amount of the new members monthly membership.

For example: Bring in a Lite member, get $180 off your next months rent. Your members are and should be your biggest evangelists, but relying on them only is not a good plan.

Bringing people into your space (events, workshops, classes, etc) is just as effective. In fact, for us, the events thus far are winning as the best tool for recruitment. (Ignite, Lunch& Learns, Open Coffees)

Chad

Chad Ballantyne

705.812.0689

ch…@thecreativespace.ca

<TheCreativeSpace-door-decal.png>

Barrie’s Coworking Community

Perfect for small businesses, startups and entrepreneurs.

12 Dunlop St E, Barrie Ontario, L4M 1A3

Memberships start at $25/mth

www.thecreativespace.ca

705-812-0689

On Apr 24, 2014, at 10:28 AM, Elise Colcord [email protected] wrote:

I’ve been thinking about how to gain traction with this idea as well with our current members. I initially sent out an office-wide email announcing giftcard incentives to local shops if someone referred a friend and they joined.

So far…nada. I’m also keen on looking for ideas that have worked. Thanks for starting this Mychael.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328

On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor [email protected] wrote:

Hi all,

My name is Mychael Taylor (pronounced “Michael,” but with a “y”), and yes I’m a female.

I’m the Community Manger at CoWork Jax (Jax, FL), and I’ve been playing around with the idea of doing some sort of referral program for our members. Reaching out to this community, because I’m curious if anyone has tried a referral program with your coworking space? What were the results? How did you implement and track referrals? What were the incentives?

I’d love to hear feedback (success and “failure”). Thanks for your time!

Mychael

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328

Mychael_Taylor · April 24, 2014, 4:52pm

I don’t know why, but I would like to found out. Do you have any recommendations?

I’m attending your workshop at GCUC: Build Your Community Without Burning Out, and I’m excited to learn more then!

Thanks again for you time.

Mychael

···

Mychael Taylor
Community Manager | CoWork Jax

w coworkjax.com

t @coworkjax
p 904.586.8678 x 706 office

On Thu, Apr 24, 2014 at 12:20 PM, Alex Hillman [email protected] wrote:

“Event we’ve held in the past, and currently hold bring in people outside our community, and they think what we do here is really cool, but usually aren’t interested in joining.”

Do you know why?

“Most of our members skip out on these types of events.”

Do you know why?

-Alex

–
/ah
indyhall.org
betterwork.co

On Thu, Apr 24, 2014 at 11:29 AM, Mychael Taylor [email protected] wrote:

Yes, thanks for the feedback.

Event we’ve held in the past, and currently hold bring in people outside our community, and they think what we do here is really cool, but usually aren’t interested in joining. Most of our members skip out on these types of events.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to a topic in the Google Groups “Coworking” group.

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Mychael Taylor
Community Manager | CoWork Jax

w coworkjax.com

t @coworkjax
p 904.586.8678 x 706 office

On Thu, Apr 24, 2014 at 11:24 AM, Elise Colcord [email protected] wrote:

Thanks guys, always appreciate the insight. We currently do Lunch’N’Thincs the first Thursday of each month, but I’m finding that it’s a majority of our members attending(which is still an awesome thing) but it’s proving a bit more challenging to bring in outside people no matter who the speaker is that month.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to a topic in the Google Groups “Coworking” group.

To unsubscribe from this topic, visit https://groups.google.com/d/topic/coworking/CIun4IOOgKA/unsubscribe.

To unsubscribe from this group and all its topics, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

On Thu, Apr 24, 2014 at 10:56 AM, Alex Hillman [email protected] wrote:

Be careful of extrinsic motivators like referral programs. Over the long term, they erode the sense of value that someone gets.

Take a look at the cookie case study at the bottom of this post: http://dangerouslyawesome.com/2012/12/how-do-you-know-if-your-community-is-leaking/

-Alex

–
/ah
indyhall.org
betterwork.co

On Thu, Apr 24, 2014 at 10:38 AM, Chad Ballantyne [email protected] wrote:

If an existing member brings a new member to our space, we take off the existing member’s monthly rent equal to the amount of the new members monthly membership.

For example: Bring in a Lite member, get $180 off your next months rent. Your members are and should be your biggest evangelists, but relying on them only is not a good plan.

Bringing people into your space (events, workshops, classes, etc) is just as effective. In fact, for us, the events thus far are winning as the best tool for recruitment. (Ignite, Lunch& Learns, Open Coffees)

Chad

Chad Ballantyne

705.812.0689

ch…@thecreativespace.ca

<TheCreativeSpace-door-decal.png>

Barrie’s Coworking Community

Perfect for small businesses, startups and entrepreneurs.

12 Dunlop St E, Barrie Ontario, L4M 1A3

Memberships start at $25/mth

www.thecreativespace.ca

705-812-0689

On Apr 24, 2014, at 10:28 AM, Elise Colcord [email protected] wrote:

I’ve been thinking about how to gain traction with this idea as well with our current members. I initially sent out an office-wide email announcing giftcard incentives to local shops if someone referred a friend and they joined.

So far…nada. I’m also keen on looking for ideas that have worked. Thanks for starting this Mychael.

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328

On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor [email protected] wrote:

Hi all,

My name is Mychael Taylor (pronounced “Michael,” but with a “y”), and yes I’m a female.

I’m the Community Manger at CoWork Jax (Jax, FL), and I’ve been playing around with the idea of doing some sort of referral program for our members. Reaching out to this community, because I’m curious if anyone has tried a referral program with your coworking space? What were the results? How did you implement and track referrals? What were the incentives?

I’d love to hear feedback (success and “failure”). Thanks for your time!

Mychael

–

Visit this forum on the web at http://discuss.coworking.com

You received this message because you are subscribed to the Google Groups “Coworking” group.

To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].

For more options, visit https://groups.google.com/d/optout.

–
Elise Colcord
678-467-9328