The actual utilization is going to depend on a lot of factors, some of which you won’t be able to predict in advance.
It is affected by how much you charge, what you offer, geography, and the kinds of needs and behaviors of the people who end up signing up for it.
I’ve found that people largely use what they pay for, with a small variance—so you might plan for 80%-90% utilization.
If you want to be on the safe side, go 90-100%.
Even on the aggressive side, I wouldn’t advise projecting lower than 75-80%.
Better to play it safe and know the model would work even if mostly everybody used mostly all of their membership credits!
PS - I have a space capacity calculator and am testing out a new service to help people plan their spaces. Let me know off-list if you want to give it a spin!
On Wed, Apr 18, 2018 at 2:26 AM, Mike F [email protected] wrote:
This is my first time posting and I am amazed at how kind and collaborative everybody is. I am trying to back of the envelope a business plan. My biggest question is do you use a 1:1 ratio for members and hot desks? Or is it more like a gym membership and you assume that you will not always be at 100 percent capacity so that you can book at a higher ratio than 1:1? For example, if I had fifty hot desks, could I ethically have 60 members? More? Fewer? Just curious if there is a simple formula that is used for calculating the number of members per each hot desk. It seems from the great data on this site that many folks don’t use their hot desks every day of the month. Naturally, I am assuming that offices and dedicated desks are a 1:1 ratio!
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