Promotion for new coworking space

Marketing/Communications
1

The best word of mouth comes from your initial members. Focus on finding them instead of waiting for them to find you, and everything starts to replicate from there.

Being active in the communities of people you’re interested in is the best way to find them. Again, go to them. Help them. Host them. Promote them before you promote yourself. Give give give, it comes back 10000-fold.

-Alex

/ah
indyhall.org
coworking in philadelphia

···

On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC [email protected] wrote:

We are opening a new coworking space SouthEnd CoWorking in Charlotte,

NC. It is in a good high traffic area of town with parking on site

and a block from the lightrail line. What is the the best way you

have promoted your coworking space.

We are planning the traditional sign and flyer type advertizing. Also

visiting the local business in the area, ie apartments, restaurants,

shops we’ll advise and leave some basic business large business

cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com

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2

Also - this leads to promoting your members instead of your space. People are far more attracted to being in a room full of smart, interesting, creative people than the idea of having a desk to sit at that’s not in their bedroom/living room.

Promoting an empty room is much, much harder than promoting one that’s already teaming with activity.

-Alex

/ah
indyhall.org

coworking in philadelphia

···

On Thu, Jan 20, 2011 at 2:06 PM, Alex Hillman [email protected] wrote:

The best word of mouth comes from your initial members. Focus on finding them instead of waiting for them to find you, and everything starts to replicate from there.

Being active in the communities of people you’re interested in is the best way to find them. Again, go to them. Help them. Host them. Promote them before you promote yourself. Give give give, it comes back 10000-fold.

-Alex

/ah
indyhall.org
coworking in philadelphia

On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC [email protected] wrote:

We are opening a new coworking space SouthEnd CoWorking in Charlotte,

NC. It is in a good high traffic area of town with parking on site

and a block from the lightrail line. What is the the best way you

have promoted your coworking space.

We are planning the traditional sign and flyer type advertizing. Also

visiting the local business in the area, ie apartments, restaurants,

shops we’ll advise and leave some basic business large business

cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com

–

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To post to this group, send email to [email protected].

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For more options, visit this group at http://groups.google.com/group/coworking?hl=en.

3

I’d echo Alex, and add that while telling people about your “stuff” can be helpful for some, it’s not necessarily the way to get the members you want. I wrote a little blog post on it a ways back if you want to read more:

http://blog.coworking.com/quit-marketing-your-stuff-and-start-marketing-your-values/

Good luck!

Susan

···

__
Office Nomads
officenomads.com
206-484-5859

On Thu, Jan 20, 2011 at 11:06 AM, Alex Hillman [email protected] wrote:

The best word of mouth comes from your initial members. Focus on finding them instead of waiting for them to find you, and everything starts to replicate from there.

Being active in the communities of people you’re interested in is the best way to find them. Again, go to them. Help them. Host them. Promote them before you promote yourself. Give give give, it comes back 10000-fold.

-Alex

/ah
indyhall.org
coworking in philadelphia

On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC [email protected] wrote:

We are opening a new coworking space SouthEnd CoWorking in Charlotte,

NC. It is in a good high traffic area of town with parking on site

and a block from the lightrail line. What is the the best way you

have promoted your coworking space.

We are planning the traditional sign and flyer type advertizing. Also

visiting the local business in the area, ie apartments, restaurants,

shops we’ll advise and leave some basic business large business

cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com

–

You received this message because you are subscribed to the Google Groups “Coworking” group.

To post to this group, send email to [email protected].

To unsubscribe from this group, send email to [email protected].

For more options, visit this group at http://groups.google.com/group/coworking?hl=en.

–

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4

A large sign on our door (plus a QR code) describing that we're
upstairs has done a lot to capture random foot traffic that wanders by
our door. I'm working on approval for a sandwich board sign out front
too to hi-lite what events are happening in the space.

···

On Jan 20, 12:08 pm, Alex Hillman <[email protected]> wrote:

Also - this leads to promoting your members instead of your space. People
are far more attracted to being in a room full of smart, interesting,
creative people than the idea of having a desk to sit at that's not in their
bedroom/living room.

Promoting an empty room is much, much harder than promoting one that's
already teaming with activity.

-Alex

/ah
indyhall.org
coworking in philadelphia

On Thu, Jan 20, 2011 at 2:06 PM, Alex Hillman > <[email protected]>wrote:

> The best word of mouth comes from your initial members. Focus on finding
> them instead of waiting for them to find you, and everything starts to
> replicate from there.

> Being active in the communities of people you're interested in is the best
> way to find them. Again, go to them. Help them. Host them. *Promote them
> before you promote yourself.* Give give give, it comes back 10000-fold.

> -Alex

> /ah
> indyhall.org
> coworking in philadelphia

> On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC < > > [email protected]> wrote:

>> We are opening a new coworking space SouthEnd CoWorking in Charlotte,
>> NC. It is in a good high traffic area of town with parking on site
>> and a block from the lightrail line. What is the the best way you
>> have promoted your coworking space.
>> We are planning the traditional sign and flyer type advertizing. Also
>> visiting the local business in the area, ie apartments, restaurants,
>> shops we'll advise and leave some basic business large business
>> cards.

>> Your thoughts along this line please.

>> Website: www.SouthEndCoWorking.com

>> --
>> You received this message because you are subscribed to the Google Groups
>> "Coworking" group.
>> To post to this group, send email to cowo...@googlegroups.com.
>> To unsubscribe from this group, send email to
>> [email protected]<coworking%2Bunsubscribe@googlegroups .com>
>> .
>> For more options, visit this group at
>>http://groups.google.com/group/coworking?hl=en\.

5

Oh, I just figured out another way to promote your space: steal “customers” from other, existing spaces! You poach the Yelp or other online page for a coworking site, and solicit those reviewers/visitors to come to your space.

Totally insidious, huh? Yet, there are people and coworking facilities out there who are doing that. I mean seriously, esp if you’re in a heavily populated area and can’t shoot fish in your own barrel, you have to ask yourself if you should even run a business.

Jerome

···

BLANKSPACES
“work FOR yourself, not BY yourself”

www.blankspaces.com
5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles, CA 90036
323.330.9505 (office)

On Jan 20, 2011, at 11:08 AM, Alex Hillman wrote:

Also - this leads to promoting your members instead of your space. People are far more attracted to being in a room full of smart, interesting, creative people than the idea of having a desk to sit at that’s not in their bedroom/living room.

Promoting an empty room is much, much harder than promoting one that’s already teaming with activity.

-Alex

/ah
indyhall.org

coworking in philadelphia

On Thu, Jan 20, 2011 at 2:06 PM, Alex Hillman [email protected] wrote:

The best word of mouth comes from your initial members. Focus on finding them instead of waiting for them to find you, and everything starts to replicate from there.

Being active in the communities of people you’re interested in is the best way to find them. Again, go to them. Help them. Host them. Promote them before you promote yourself. Give give give, it comes back 10000-fold.

-Alex

/ah
indyhall.org
coworking in philadelphia

On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC [email protected] wrote:

We are opening a new coworking space SouthEnd CoWorking in Charlotte,

NC. It is in a good high traffic area of town with parking on site

and a block from the lightrail line. What is the the best way you

have promoted your coworking space.

We are planning the traditional sign and flyer type advertizing. Also

visiting the local business in the area, ie apartments, restaurants,

shops we’ll advise and leave some basic business large business

cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com

–

You received this message because you are subscribed to the Google Groups “Coworking” group.

To post to this group, send email to [email protected].

To unsubscribe from this group, send email to [email protected].

For more options, visit this group at http://groups.google.com/group/coworking?hl=en.

–

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6

I like that idea because my space is in the 2nd floor of a street entrance. Thanks

···

On Monday, January 24, 2011 at 12:29:37 PM UTC-10, Angel Kwiatkowski wrote:

A large sign on our door (plus a QR code) describing that we’re

upstairs has done a lot to capture random foot traffic that wanders by

our door. I’m working on approval for a sandwich board sign out front

too to hi-lite what events are happening in the space.

On Jan 20, 12:08 pm, Alex Hillman [email protected] > > wrote:

Also - this leads to promoting your members instead of your space. People

are far more attracted to being in a room full of smart, interesting,

creative people than the idea of having a desk to sit at that’s not in their

bedroom/living room.

Promoting an empty room is much, much harder than promoting one that’s

already teaming with activity.

-Alex

/ah

indyhall.org

coworking in philadelphia

On Thu, Jan 20, 2011 at 2:06 PM, Alex Hillman > > > [email protected]wrote:

The best word of mouth comes from your initial members. Focus on finding

them instead of waiting for them to find you, and everything starts to

replicate from there.

Being active in the communities of people you’re interested in is the best

way to find them. Again, go to them. Help them. Host them. *Promote them

before you promote yourself.* Give give give, it comes back 10000-fold.

-Alex

/ah

indyhall.org

coworking in philadelphia

On Wed, Jan 19, 2011 at 6:37 PM, SouthEnd CoWorking Charlotte, NC < > > > > [email protected]> wrote:

We are opening a new coworking space SouthEnd CoWorking in Charlotte,

NC. It is in a good high traffic area of town with parking on site

and a block from the lightrail line. What is the the best way you

have promoted your coworking space.

We are planning the traditional sign and flyer type advertizing. Also

visiting the local business in the area, ie apartments, restaurants,

shops we’ll advise and leave some basic business large business

cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com

–

You received this message because you are subscribed to the Google Groups

“Coworking” group.

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[email protected]<coworking%2Bunsubscribe@googlegroups .com>

.

For more options, visit this group at

http://groups.google.com/group/coworking?hl=en.

7

South End Coworking -- Your website is still down. Probably not great for promotion. Not trying to be a jerk, just sincerely wanted to make sure you knew.

8

Original post was from over 6 years ago. Lots could happen in those 6 years :slight_smile:

I might be wrong, but a little bit of googling and the best references to south end coworking charlotte I can find is this article from 2014: http://www.charlotteobserver.com/news/business/small-business/article9110489.html which suggests that either “South End Coworking” rebranded somewhere along the way as “Industry Charlotte.”

-Alex

···

On Tue, Apr 11, 2017 at 1:05 PM, Kevin Haggerty [email protected] wrote:

South End Coworking – Your website is still down. Probably not great for promotion. Not trying to be a jerk, just sincerely wanted to make sure you knew.

–

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The #1 mistake in community building is doing it by yourself.

Better Coworkers: http://indyhall.org

Weekly Coworking Tips: http://coworkingweekly.com

My Audiobook: https://theindyhallway.com/ten

9

Guess who's an idiot, has two thumbs, and definitely didn't realize this post was six years old.

Yep.

You guessed it.

It's me.

10

Hey, I made a DIY sandwich board for in front of my space in 2011 and finally did a video explaining how I did it. That thing just keeps on tickin’ I enjoy that the text is backwards but the arrow points right at my head. The sign says, "Flexible Workspace with people you won't hate." I also mention... | By Angel | Facebook

Angel

···

On Wednesday, January 19, 2011 at 4:37:55 PM UTC-7, SouthEnd CoWorking Charlotte, NC wrote:

We are opening a new coworking space SouthEnd CoWorking in Charlotte,

NC. It is in a good high traffic area of town with parking on site

and a block from the lightrail line. What is the the best way you

have promoted your coworking space.

We are planning the traditional sign and flyer type advertizing. Also

visiting the local business in the area, ie apartments, restaurants,

shops we’ll advise and leave some basic business large business

cards.

Your thoughts along this line please.

Website: www.SouthEndCoWorking.com