Are you saying that what you offer is more of a “heads down and focus” type workspace?
Because there are LOTS of people who (think they) want that.
But it sounds like you’re trying to figure out how to reach those people, using the usual online channels, and that’s not working so great.
So how about we shake it up…
… who can you have a casual conversation with who MIGHT have a friend of a friend who is looking for a desk? (Hint: this could be a lot of people)
… where can you to go meet new people who might fit the above description?
… are there Meetup groups in your area you can attend? Not just business Meetups, but anything you have a real interest in?
… are you a “regular” at a local cafe / bagel shop / restaurant where you can chat up the barista / manager / etc and happen to mention to them that you have some workspace available?
… what other local community groups are you a part of or could you become a part of where there are humans you wouldn’t mind getting to know a little better?
If you’re able to:
- Focus on real humans in real life
- Build honest authentic relationships
- Listen and be interested in other people
… then good things tend to happen.
PS - Where in the world are you?
New Work Cities - Coworking consultancy & organizer network
Open Coworking - The nonprofit that powers coworking.org
On Wednesday, October 26, 2016, Prisc [email protected] wrote:
I may have already posted this but I couldn’t find it-I’m new here. Apologies if I have.
I understand that hiring a desk in a company versus hiring a desk in a huge coworking building (like the ones wework establishes) are both in some ways quite different; or are they?
From what I understand, people tend to look into coworking when they want:
-To set a routine for their lives and their work as self employed individuals
-To work alongside like minded people or those in the same position
-To network with others
-To be a part of a bigger community
So my question is; how do you promote the idea of desk spaces in a company versus in a community of freelancers? How can you make it sound more appealing, and how do you reach a market that would rather do their work in an office with zero distractions and good amenities in a great location?
I’ve posted advertisements for our office on so many websites, tried to promote on facebook groups, and I’ve been looking on freelancer websites, yahoo, quora, and now google-how can I reach the kind of audience we want?
All help is super, super appreciated.
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