Niche Co-Working Space

Research & Insights
1

Hi,

I have been doing research on starting a niche co-working space and everything I’m reading is telling me to start with an audience. I totally understand that but confused on what I should do and how do I find the people? Do I marketing it as a co-working space group or do I join other groups that are meeting with my ideal renters? Do I host meet-ups for 3 months then move forward?

Any advice on the very first step would be greatly appreciated.

Thanks!

2

Hi Amber,

Welcome to the movement!

**Do I join other groups that are meeting with my ideal renters? Do I host meet-ups for 3 months then move forward? **

Yes and yes!

These are the first two basic phases: Find other people, get to know them, and then eventually take the step of gathering them.

The idea here is for you to always be in a place of strength: as a researcher, simply getting to know people and making connections, then as an organizer, simply gathering people and ensuring everyone has a good time.

By the time you commit to building an actual physical space, you’ll have a strong network of people around you to support you—so you don’t have to do it all yourself, and so you have a lot less risk once the doors are open.

I’d suggest starting by charting out the groups and events in your area that you might want to attend—http://meetup.com and http://facebook.com/events tend to be great places to start.

How’s that sound?

Keep us posted on your progress!

Tony Bacigalupo

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On Mon, Jul 30, 2018 at 5:19 PM, Amber Dee [email protected] wrote:

Hi,

I have been doing research on starting a niche co-working space and everything I’m reading is telling me to start with an audience. I totally understand that but confused on what I should do and how do I find the people? Do I marketing it as a co-working space group or do I join other groups that are meeting with my ideal renters? Do I host meet-ups for 3 months then move forward?

Any advice on the very first step would be greatly appreciated.

Thanks!

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