This is about as good as coworking press gets. Excellent quotes and it's especially good that member voices dominate.
I would do a lot of signal boosting, and go out of your way to thank the journo for what they did well.
Why? Because relationships matter (duh). And more importantly, one piece of press generally won't have much impact.
My experience and philosophy is that press is good for two things: getting more press, and community morale.
But that's about it.
It CAN help with your credibility. It's valuable to have people other than you telling part of your story. It's valuable to be in the zeitgeist.
But in terms of growing your community, press needs to be just one of MANY touchpoints for somebody before they walk in the door, and often, is one of the least influential. Celebrate it, but don't over-weight it.
So with that in mind, I would focus now on getting to know this writer, and other local writers. Use this press to get more press. Prepare to be a broken record. It's okay - most people haven't heard your story yet, so get used to the feeling of "haven't I said this enough already?"
My approach to building press relationships is long-view. I don't pitch stories until I know what stories they WANT. I do my homework to find out their take & their worldview (aka what do the pieces they write have in common? Do I fit that narrative, and how?)
Find out what kinds of stories do they WANT to cover, or do they think their editor wants to print? I like to make it clear to any journo that I'm working with that I view my job as making them look good with a great story.
I also use this as an opportunity to give them background context that they might not have, or be able to think about, during a normal "interview" setting.
Use this experience to figure out how your story connects with their audience.
Oh, and frame your first piece of print. You'll be glad you did 10 years later, trust me
And whatever you did to get that first piece, keep that up!!
On Aug 1, 2017, 12:15 PM -0400, [email protected], wrote:
Couple things. Out third Pop-Up coworking day in our town of Hinesburg made the front page of the local paper. Wow! http://www.burlingtonfreepress.com/story/money/2017/07/26/co-working-country-hinesburg-church-hosts-digital-nomads/509298001/
So, any tips on making the most of this? Right now, I'm concurrently working on the biz plan and connecting with possible location owners / co-developers, and building an active community of people that want to help make this happen.
Our next event is 8/22. So, if anyone happens to be in the Burlington, VT area then, come and visit! http://vermontcoworking.eventbrite.com.
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