Hi everyone!
Me and my team is on our way to creating a co-working space, and it will be the most affordable co-working space in our country.
I have some questions in order to start the business running. I am curious on how to score our first tenants for the co-working space, and that’s the question I want to ask you. How did you get your first tenants? Which media did you approach during your early days of maintaining a co-working space to get your first sign-ups? And if you did opening events, what kind of opening events did you do? How did you get to the point that you were going to do that certain kind of event?
Looking forward to reading your answers!
This is a loaded question but to give you the simplest answer it begins and ends with the community.
Way before you open your space start gathering a group to work together a few hours a day a few days a week. Work on events and volunteering together and ultimately fundraise together. Preselling virtual (coworking) and private suites to this close knit group.
You can offer founders pricing and make them a special group. Give them recognition. Be careful to find Givers and not just Takers for this group. You dont want them to just bleed you dry. But if picked well this group will stick with you like family.
I can always come up with more sales and marketing tactics but just remember it’s not about the first sales, it’s about setting the tone for your entire community with its first valuable members.
Joshua Webb
Founder at Growthli
844-455-GROW (4769)
Https://Growthli.com
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On Thu, Jul 5, 2018, 2:47 PM Crystal Susiana [email protected] wrote:
Hi everyone!
Me and my team is on our way to creating a co-working space, and it will be the most affordable co-working space in our country.
I have some questions in order to start the business running. I am curious on how to score our first tenants for the co-working space, and that’s the question I want to ask you. How did you get your first tenants? Which media did you approach during your early days of maintaining a co-working space to get your first sign-ups? And if you did opening events, what kind of opening events did you do? How did you get to the point that you were going to do that certain kind of event?
Looking forward to reading your answers!
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Hi Susiana,
While I agree with Joshua, what I’ve learned is the following:
In order to create that close knit community, you should keep naming your ideal customers to prospects, even though they have not signed. Imagine you’re in LA, dropping names of big studio’s showing “strong interest” in your space, will do wonders for convincing entrepreneurs and freelancers sign up.
Not everyone is made to do this job though. You could hire a specialist agency and sign them as exclusive leasing agent for f.e. 4 months. An example of such a agency in Paris: www.hub-grade.com.
Last but not least, try to put a process in place from day one. You want to capture and structure feedback from every conversation you have. This is where a CRM comes in. There is many out there, pick a platform which is simple to use, and could easily scale with you when you’re growing. I’ve seen people use Capsule, Nutshell or Pipedrive. If you’re looking for a specialised solution, take a look at www.getrialto.com (of which I’m the founder).
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On Thursday, July 5, 2018 at 9:47:56 PM UTC+2, Crystal Susiana wrote:
Hi everyone!
Me and my team is on our way to creating a co-working space, and it will be the most affordable co-working space in our country.
I have some questions in order to start the business running. I am curious on how to score our first tenants for the co-working space, and that’s the question I want to ask you. How did you get your first tenants? Which media did you approach during your early days of maintaining a co-working space to get your first sign-ups? And if you did opening events, what kind of opening events did you do? How did you get to the point that you were going to do that certain kind of event?
Looking forward to reading your answers!