Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
“10. Scandinavian Airlines put together one of the most exciting promotions ever: the ad campaign required two smartphones (side-by-side) to scan the QR code to receive the deal. This campaign boosted revenue and got more people to fly together.”
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
Not useful at all. Most people do hot even try scanning them because it is too cumbersome. If you print them on t-shirts or stick them to a curved surface they will not scan. It is an old marketing gimmick that has no impact.
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
···
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
On Jun 17, 2014, at 12:12 PM, Angel Kwiatkowski [email protected] wrote:
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
I disagree. I’ve had some success with them, but it’s not overall a great strategy. It requires someone to a) know what they are, b) have a scanner on their phones or devices, and c) have an internet connection to those devices. At some tech events I’ve been to, all three points were checked off and information flowed smoothly. The success I had with them was when I placed an ad in my local independent movie theatre’s pre-show advertisements. They were a captive audience and it gave them something else to look at waiting for the movie to start, but it was also tied in to a promotion involving their ticket stubs. We got some new members as a result, plus it gave us yet another thing (the movie) to talk about when they came in.
So they can work, but they have to be very strategic.
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
Ugliness aside (which I agree), the thing I don’t like about QR codes is that they generally create more work for people than they replace.
The most useful QR codes I’ve seen used are in reverse from how everyone usually describes them: when the person/customer/etc has a personal QR code on a tag/sticker/badge/etc, and the business/operator has the reader set up.
Example: digital check-in, scanning loyalty cards, etc. You could have QR codes on name badges, for instance, and put out iPads or laptops with cameras that do something automatically when a code is scanned.
This takes away a lot of the questions “what is this thing, what do I do with it” as well as the need to download an app or ask the user to do extra work for you.
On Jun 17, 2014, at 12:12 PM, Angel Kwiatkowski [email protected] wrote:
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
You hit the nail on the head, Rachel. You need a great strategy (if you know what you are doing) and with any marketing - a targeted and captive market.
And if you don’t know what you are doing you’ll need to pay someone who does! (Like you Rachel!) Therefore most people use them poorly and with that, they’ve garnered a bad rep.
Still.ugly!
Chad Ballantyne
705.812.0689
ch…@thecreativespace.ca
Barrie’s Coworking Community
Perfect for small businesses, startups and entrepreneurs.
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
I totally agree with Alex Hillman! Very good point. I always use apps with qr codes and go to the stores like Dunkin Donuts, Starbucks and have the cashier read my iPhone screen with the barcode scanner, no more cash exchange or more work.
···
On Tue, Jun 17, 2014 at 12:22 PM, Alex Hillman [email protected] wrote:
Ugliness aside (which I agree), the thing I don’t like about QR codes is that they generally create more work for people than they replace.
The most useful QR codes I’ve seen used are in reverse from how everyone usually describes them: when the person/customer/etc has a personal QR code on a tag/sticker/badge/etc, and the business/operator has the reader set up.
Example: digital check-in, scanning loyalty cards, etc. You could have QR codes on name badges, for instance, and put out iPads or laptops with cameras that do something automatically when a code is scanned.
This takes away a lot of the questions “what is this thing, what do I do with it” as well as the need to download an app or ask the user to do extra work for you.
On Jun 17, 2014, at 12:12 PM, Angel Kwiatkowski [email protected] wrote:
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
On Tuesday, June 17, 2014 9:26:13 AM UTC-7, creativespace wrote:
You hit the nail on the head, Rachel. You need a great strategy (if you know what you are doing) and with any marketing - a targeted and captive market.
And if you don’t know what you are doing you’ll need to pay someone who does! (Like you Rachel!) Therefore most people use them poorly and with that, they’ve garnered a bad rep.
Still.ugly!
Chad Ballantyne
705.812.0689
ch…@thecreativespace.ca
Barrie’s Coworking Community
Perfect for small businesses, startups and entrepreneurs.
I disagree. I’ve had some success with them, but it’s not overall a great strategy. It requires someone to a) know what they are, b) have a scanner on their phones or devices, and c) have an internet connection to those devices. At some tech events I’ve been to, all three points were checked off and information flowed smoothly. The success I had with them was when I placed an ad in my local independent movie theatre’s pre-show advertisements. They were a captive audience and it gave them something else to look at waiting for the movie to start, but it was also tied in to a promotion involving their ticket stubs. We got some new members as a result, plus it gave us yet another thing (the movie) to talk about when they came in.
So they can work, but they have to be very strategic.
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
El martes, 17 de junio de 2014 11:12:06 UTC-5, Angel Kwiatkowski escribió:
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
you must think outside the box to make something like a QR code work in your favor, I hear lots of people here saying they look ugly but your are not going to marry the code and neither does your customer. if they look ugly then brand it to work in your favor.
There are multiple ways to use QR codes not only for this type business but for any other because they can keep lots of useful information within like: promotions, discounts, ID’s, maps, etc. be creative and do not settle for the uglyness of it.
the question is not whether I like it or not but how can the use of a QR code can benefit my customer (to attract them or make them remain loyal).
regards
MF
···
El domingo, 7 de septiembre de 2014 17:55:10 UTC-5, Jane Behr escribió:
Agree that strategic thinking is important - Rachel’s example is perfect.
On Tuesday, June 17, 2014 9:26:13 AM UTC-7, creativespace wrote:
You hit the nail on the head, Rachel. You need a great strategy (if you know what you are doing) and with any marketing - a targeted and captive market.
And if you don’t know what you are doing you’ll need to pay someone who does! (Like you Rachel!) Therefore most people use them poorly and with that, they’ve garnered a bad rep.
Still.ugly!
Chad Ballantyne
705.812.0689
ch…@thecreativespace.ca
Barrie’s Coworking Community
Perfect for small businesses, startups and entrepreneurs.
I disagree. I’ve had some success with them, but it’s not overall a great strategy. It requires someone to a) know what they are, b) have a scanner on their phones or devices, and c) have an internet connection to those devices. At some tech events I’ve been to, all three points were checked off and information flowed smoothly. The success I had with them was when I placed an ad in my local independent movie theatre’s pre-show advertisements. They were a captive audience and it gave them something else to look at waiting for the movie to start, but it was also tied in to a promotion involving their ticket stubs. We got some new members as a result, plus it gave us yet another thing (the movie) to talk about when they came in.
So they can work, but they have to be very strategic.
Not useful. My main gripe with them is how freaking ugly they are. It ruins a visual brand.
On Monday, June 16, 2014 11:51:21 AM UTC-6, Ender Baykal wrote:
Hello all!
Hope you all had a good weekend. We, as Indiegrove attended to the Small Business Expo on last Thursday and it was very good. In one of those presentations during the Expo, using QR codes behind the business or postcards would be very useful said the speaker. I am not sure how right he is and that’s why I opened this discussion. What do you think about using QR codes when it comes to selling the coworking ? I don’t think a fair amount of people use the QR codes nowadays, it’s just not easy to use in my view. All comments/suggestions are welcomed.
Therefore most people use them poorly and with that, they’ve garnered a bad rep.