Good comments about the cons for advertising in a magazine from Mark and Craig.
My company Office Divvy will turn 10 years this January, and I would not consider magazine advertising, unless I’m doing it for a reason other than ROI (i.e. supporting a magazine, because I cannot say know to a connection etc.).
About facebook ads though: I find it hard to select a razor-sharp target audience.
Geography, and age related demographics, yes…no problem there.
But how do you even narrow it down based on interest?
Interest-based targeting has to be based on assumptions, but there are so many possibilities there, if you add them all up, it gets very wide (I like narrow targeting). You can model it after the interests of your existing membership, or make assumptions by thinking whom you want as a new member etc.
About a month ago I ran two versions of ads (A B Test), one was a video-to-landing page ad and the second was a straight-to-landing page promotion.
Video ad outperformed the still-ad, 3 to nothing.
Three member sign ups, at about $4,000 annual value, for $250 total budget spent (this was a 10 day campaign, set to spend $25 a day).
**Not bad! **
But there is more…
Funny thing was that none of the sign ups were based on what I narrowed down the ads for (based on additional interest/industry), there was almost no relevance whatsoever. I’m thinking perhaps these folks saw the ads organically, as a result of interaction one of their facebook friends had with the ad.
So while the bottomline ROI looked great, I cannot conclude anything from the experiment and scale the ads for further ROI, simply based on this experiment.
More experiments to come, I’ll keep you posted.
Co-Founder & Managing Partner
On Thursday, October 5, 2017 at 5:20:21 PM UTC-4, steve suard wrote:
Have you been in this situation, what will you chose Magazine ads or FB ads (cheaper) to target your audience?