Lets pretend for a minute that it wasn’t your friend who suggested you charge. And pretend for a minute that you were the guest, not the host. You’ve never coworked before, but you’ve heard of Coworking. Meanwhile, you have coffee and Internet at home. And you’re already at home.
Would you be willing, or even excited, to pay $10 to cover the cost of someone else’s coffee and Internet? Probably not.
Now, let’s try a different thought experiment.
Again, you’ve never coworked before.
You’re sitting at home, working from your kitchen counter. You’ve been working on a project all morning and are a bit stuck on a decision. You go back and forth in your head, over and over…but still can’t get unstuck. You turn to the dog, who is looking at you with the same puzzled face you’ve been giving your work for the last hour. You start to ask the dog, “what would you do?”, before realizing that the dog isn’t going to answer you.
After refilling your coffee, the clothes washer buzzes, breaking your concentration again. You should keep working on your project, but you decide to take another break to fold your clothes. Another unproductive morning at home. Man, working alone sucks.
Would you pay $10 to escape this hell?
My point isn’t that your friend is right or wrong about charging. That’s up to you. But even at this early stage, you’re making the same mistake that many people with spaces make, thinking in terms of charging them for “stuff” instead of creating a valuable experience that they crave - being around other people - and charging for that. That needs to come through in your communication and your pricing and everything you do.
Fix that mindset early. It’ll pay off in the long run.
On Tue, Jul 16, 2013 at 5:57 AM, Susan Jones [email protected] wrote:
Thanks for the feedback everyone. It’s awesome to have all your opinions.
Thanks for your thoughts about building community Alex. I’ve started hosting coworking days in my home to get the ball rolling. One of my friends who is coming regularly said I should be charging for this to cover coffee, internet etc. Do you think it’s wise to charge a nominal amount like $10 per day?
Thanks for your thoughts Jacob. I’ll check out those two spaces you mentioned.
And Jenifer, I would love to pick your brains. I’ll be in touch!
It’s a very exciting time to be in this space. There are coworking hubs springing up like mushrooms all over Australia!
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