Forget the pitch. Forget workspace. Talk to people like they’re human beings. Talk about yourself and your wants and hopes and needs and invite people to share theirs.
This movement isn’t special because we found a new way to rent office space. This movement is special because work has changed and now a lot of us are on our own cooped up in our homes and it’s kind of awesome but it kind of sucks. Speak from the heart about what you believe– and why you care about this so much that you’re sticking your neck out to build a business around it.
People respond when they see that you want what they want and you’re dedicated to doing something about it.
When they offer to help, let them.
Then, when you have a living room / cafe / library / public space / restaurant / bar buzzing with a small but excited crew of people who are so glad they found each other, the pitch starts to pitch itself. People who witness it will get it.
As you go, talking about what you’re doing starts to get easier as you build momentum and support. Invite people who care about the things you care about to gather around helping each other, and you should have no problem reaching the people you want to reach and feeling good about what you’re doing as you go.
On Fri, Feb 20, 2015 at 11:18 AM, Gretchen Bilbro [email protected] wrote:
This would be a great topic at GCUC. I am also having trouble with my pitch. I want to focus on community and collaboration but in my town cowering is such a new concept that in order to be understood to any degree I have to break it down as a shared office space, coffee shop type thing. I really could use some help on mine as well.
On Saturday, February 14, 2015 at 9:38:14 AM UTC-6, coworking studio wrote:
We are starting a Coworking Studio in a location where awareness about the Coworking movement is very low. So we have decided to build an Elevator Pitch which for those of you who are not aware of it, means basicaly how can you can deliver a short summar to quickly and simply define a profession, product, service, organization or event and its value proposition.
The Wikipedia definition of “elevator pitch” is the following :
The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes and is widely credited to Ilene Rosenzweig and Michael Caruso (while he was Editor for Vanity Fair) for its origin. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business cards or a scheduled meeting.
So any ideas on what a Coworking Elevator Pitch would sound like ?
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