Ugh, that sucks. Some people are just…desperate. It’s terrible that they’re taking that desperation…but there’s great news that nobody’s buying their bullshit.
Every time I’ve seen something like this, one of two things has happened:
1 - the spammy coworking space goes out of business. they’re desperate, and it shows. nobody wants to hang out with someone who’se desperate. you said it yourself…nobody’s moving. and let’s be honest. anybody who DOES respond to an approach like this…I’ll bet they weren’t your a great member to begin with.
Even if they DO manage to score some members, they’re clearly in a position where they don’t mind taking advantage of people. That means they’ll turn on their “members” before long, and run their own members out.
2 - the spammy coworking space realizes “uh, I guess this isn’t working with those people” and points their spammy emails at a new audience. eventually… they might find an audience that responds to their spammy approach. I personally love when this happens because it turns that spammy coworking space into a honey pot for people that I wouldn’t want to spend time with anyway
If you’re feeling tempted to counter-attack them or something like that, don’t waste your time. They’re on self-destruct mode as it is. Stay focused on your members and making sure that they make each other happy, and let the other space dig their own grave.
I’ve even tried to “kill them with kindness” and offer help - essentially recognize that they’re trying to get off the ground and say “hey, maybe I can help you do this in a more effective way?”. I’ve had literally ZERO people take me up on that…which is sad but unsurprising because they’re already in self-destruct mode.
There’s a whole spectrum of “aggressive outreach” that I’ve noticed in the coworking world, and it’s only increasing as a) more and more people open empty rooms and realize that they’re desperate to start covering their expenses…and b) investors see absolutely silly valuations, get greedy, and cut off their nose in spite of their face by demanding expansion.
On Mon, Apr 6, 2015 at 10:18 AM, Anderson Costa [email protected] wrote:
a fellow coworker owner told me about some bad practices that a coworking space in the neighborhood has. this space keep emailing the users to move to his space, with better prices and other things. this email has arrived 5 times for some users.
the users didn’t moved, and telled the owner what was happening. but the messages keep coming.
i know that this isn’t a good thing. the owners that felt this too need to do something? or this is something natural? and if there’s something to do about this, what?
best for all,
Visit this forum on the web at http://discuss.coworking.com
You received this message because you are subscribed to the Google Groups “Coworking” group.
To unsubscribe from this group and stop receiving emails from it, send an email to [email protected].
For more options, visit https://groups.google.com/d/optout.
The #1 mistake in community building is doing it by yourself.
Join the list: http://coworkingweekly.com
Listen to the podcast: http://dangerouslyawesome.com/podcast