I always advocate for being awesome in real life first.
Imagine if you took the resources it takes to make social media content, where everyone is always shouting louder and louder to get attention, and instead directed that to hosting an amazing fun creative dinner party in the space.
People have an incredibly fun time, they make friends, they tell everyone they know about the experience they had, and maybe some of them even post about it on social media.
Then the attention comes to you.
If you’re aching to create content online, I wonder how you can do so in a way that’s authentic and passionate and something that people can connect emotionally with.
I’m a big fan of storytelling. I bet if you interviewed members, in text or audio or even video form (or all three!), and had them tell real stories of experiences they had and things they’ve learned, that would be a worthwhile endeavor even if it doesn’t directly convert to sales right away.
On Thu, Jun 16, 2016 at 11:46 AM, Simon Anez [email protected] wrote:
I’m curious if anybody here runs a successful blog that’s on their coworking space’s main website?
For years we hired some SEO company to do our blog, this was obviously a mistake
I’ve been rethinking over our blogging strategy and would like to hear your thoughts and experiences
Content should be locally targeted, with topics that would interest our local target audience
It should be helpful and if possible entertaining, i’m thinking guides on the different topics of building businesses/freelancers
I’m not big on blogging reports about past events but that’s just me
Some if not most coworking spaces don’t even have blogs or are not really updated, so i’m curious to discuss this topic further with anyone.
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