10x growth in square footage for 'coworking' over 7 years

I saw this about Portland Oregon, 10x growth in square footage for ‘coworking’ over 7 years:


What other industries have experienced growth like this? Coffeeshops when Starbucks started? Curious to learn from other industries. Definitely coffee has differentiation from local cafes vs Starbucks, and has chains more like Starbucks – how did that differentiation happen, was there an alliance of local cafes or some cafes that led the marketing innovation – does anyone know the history?

Also, I’m interested in chatting regularly with folks on this group about marketing (marketing channels, branding, etc), in a peer/support group, maybe with monthly or weekly phone meetings - if anyone’s interested, contact me at:


Alex Linsker • Business Owner
Collective Agency • Coworking Spaces with Cozy Community
(503) 517-6900 office • (503) 369-9174 mobile
3050 SE Division, Suite 245 • Portland Oregon 97202
511 SW 10th Ave, Suite 1108 • Portland Oregon 97205