Hi Chris and Jensen,
I have a little bit the same issue, I can’t really give you a solution, but I can share my experience.
People really enjoy working at Laptop, the communication is really word of mouth and apparently a not too bad SEO strategy thanks to articles on coworking.
But my community wants to keep this place quite private and hate we’re organising too many events.
I don’t select people (maybe I should?) but people chose us throughout the lunch integration process and spending time together during our drinks, people think they could be part of the community or not, those who stay are great for the whole community, they truly bring something new!
And so we work on lots of projects together because we like each other and we try to combine our different skills which makes our teams very original and pluridisciplinary. We’re thinking about creating a cooperative company together.
So in one hand, it tends to be like a coworking agency which goes well, and in the other hand a coworking place with very high quality events once a month (100-200 people attending), drinks once a week (5-20 people), lunches every day (from 5 to 15 people) attracts not a big crowd but just enough to pay the rent and all the rest.