We let members host meetups & events in our space, and encourage it! We also frequently will donate space for non-profits, art shows, etc.
One thing that we do is encourage RSVPs through the event listing on our own platform. When someone signs up for an event, they are also creating a very simple account with us instead of something like facebook, meetup, or eventbrite.
In can take several interactions with your space, community, & brand before someone will convert, but events are a really great way to add positive touchpoints.
This is great for a few reasons:
- we can track who is coming to our building (which I like for security)
- event attendees engage with both our physical space & our digital one
- there is one less step to signing up for a paid membership