# Marketing/Communications **URL:** https://forum.coworking.org/c/marketing-communications/11.md [Latest](https://forum.coworking.org/latest.md) · [Categories](https://forum.coworking.org/categories.md) · [Tags](https://forum.coworking.org/tags.md) --- ## [About the Marketing/Communications category](https://forum.coworking.org/t/about-the-marketing-communications-category/6535)
**Author:** [@alex](https://forum.coworking.org/u/alex)\ **Replies:** 0
Ideas and best practices for getting the word out. --- ## [Social Media Marketing](https://forum.coworking.org/t/social-media-marketing/6385)
**Author:** [@Orsi\_Ujhelyi](https://forum.coworking.org/u/Orsi_Ujhelyi)\ **Replies:** 1\ **Last updated:** [August 27, 2018, 1:58pm UTC](https://forum.coworking.org/t/social-media-marketing/6385 "2018-08-27T13:58:00Z")
Hello everyone! :slight\_smile: I am managing the social media platforms of our coworking space (Facebook, Instagram, LinkedIn) and was wondering if I am doing it right… Could you give me examples what do you post on yo… --- ## [To pay, or not to pay (for advertising)](https://forum.coworking.org/t/to-pay-or-not-to-pay-for-advertising/6527)
**Author:** [@Alejandro\_Moreno](https://forum.coworking.org/u/Alejandro_Moreno)\ **Replies:** 5\ **Last updated:** [September 18, 2024, 7:50pm UTC](https://forum.coworking.org/t/to-pay-or-not-to-pay-for-advertising/6527 "2024-09-18T19:50:32Z")
We need to grow our membership (what else is new…). Just wondering how many of you do well just with social media, free Yelp, Craigslist etc, all the free stuff. vs How many of you pay for ads? If you do pay, do you p… --- ## [International partnerships](https://forum.coworking.org/t/international-partnerships/9693)
**Author:** [@Techub](https://forum.coworking.org/u/Techub)\ **Replies:** 2\ **Last updated:** [February 1, 2023, 7:10pm UTC](https://forum.coworking.org/t/international-partnerships/9693 "2023-02-01T19:10:50Z")
I have a co-working space in Pakistan with 10 buildings now. For my next phase, I was considering international partnerships with other co-working spaces. Do you think it is a good idea to do international partnerships a… --- ## [Getting rid of the "co-working" hyphen](https://forum.coworking.org/t/getting-rid-of-the-co-working-hyphen/3480)
**Author:** [@sop](https://forum.coworking.org/u/sop)\ **Replies:** 36\ **Last updated:** [January 27, 2022, 2:01pm UTC](https://forum.coworking.org/t/getting-rid-of-the-co-working-hyphen/3480 "2022-01-27T14:01:38Z")
Hi everyone, For a while now we've been annoyed about the resurgence in the use of the hyphenated version of the word coworking. As you all know, most major media outlets these days write it as co-working. Deskmag re… --- ## [The best coworking ads you've ever seen](https://forum.coworking.org/t/the-best-coworking-ads-youve-ever-seen/5724)
**Author:** [@Oren.S](https://forum.coworking.org/u/Oren.S)\ **Replies:** 2\ **Last updated:** [January 4, 2022, 7:24pm UTC](https://forum.coworking.org/t/the-best-coworking-ads-youve-ever-seen/5724 "2022-01-04T19:24:34Z")
Hi everyone, I know there’s a thread going around about marketing strategies for coworking, but I’m wondering what’s the best copy you’ve read on promoting coworking? I’m trying to build a swipe file per this article: h… --- ## [What % of gross sales do you budget to ADVERTISING for your Coworking space](https://forum.coworking.org/t/what-of-gross-sales-do-you-budget-to-advertising-for-your-coworking-space/5741)
**Author:** [@Dallas\_GeniusDen](https://forum.coworking.org/u/Dallas_GeniusDen)\ **Replies:** 1\ **Last updated:** [October 29, 2021, 1:03pm UTC](https://forum.coworking.org/t/what-of-gross-sales-do-you-budget-to-advertising-for-your-coworking-space/5741 "2021-10-29T13:03:57Z")
We are finishing up our first year and have thrown money and people at a variety of marketing efforts. For your coworking space, what is your advertising spend? Do you have this as a % of gross sales? How do you break … --- ## [e-MERCOF 2021](https://forum.coworking.org/t/e-mercof-2021/8771)
**Author:** [@teletrabajos.info](https://forum.coworking.org/u/teletrabajos.info)\ **Replies:** 0\ **Last updated:** [May 9, 2021, 3:24pm UTC](https://forum.coworking.org/t/e-mercof-2021/8771 "2021-05-09T15:24:44Z")
Hello, Have you heard about e-MERCOF 2021? E- Mercof 2021 is a virtual fair about work and the office market in Chile. it is an online event that you can attend. Link to the event: https://www.emercof.cl/ Best regard… --- ## [Swag & Branded Give-away items](https://forum.coworking.org/t/swag-branded-give-away-items/8483)
**Author:** [@JohnNewman](https://forum.coworking.org/u/JohnNewman)\ **Replies:** 1\ **Last updated:** [December 3, 2020, 9:02pm UTC](https://forum.coworking.org/t/swag-branded-give-away-items/8483 "2020-12-03T21:02:43Z")
The Back Office Studio is about to hit our two-year anniversary and we are looking at purchasing some swag for our members and new recruits. I’m looking for best practices and advice from all of you. What’s worked, what’… --- ## [My Coworking Space is in an Opportunity Zone. Now what?](https://forum.coworking.org/t/my-coworking-space-is-in-an-opportunity-zone-now-what/6919)
**Author:** [@oliver](https://forum.coworking.org/u/oliver)\ **Replies:** 9\ **Last updated:** [May 8, 2020, 4:39pm UTC](https://forum.coworking.org/t/my-coworking-space-is-in-an-opportunity-zone-now-what/6919 "2020-05-08T16:39:23Z")
Looking for advice or best practices when your coworking space is in an Opportunity Zone. Has anyone had luck using this to attract businesses to their space? Any best practices on how to talk about it, be that in tours … --- ## [Coworking.space : Free Website & Directory For Coworking Spaces](https://forum.coworking.org/t/coworking-space-free-website-directory-for-coworking-spaces/6390)
**Author:** [@ramonsuarez](https://forum.coworking.org/u/ramonsuarez)\ **Replies:** 1\ **Last updated:** [May 4, 2020, 1:57pm UTC](https://forum.coworking.org/t/coworking-space-free-website-directory-for-coworking-spaces/6390 "2020-05-04T13:57:18Z")
Hi all, In the years since I started with coworking I’ve seen coworking space operators / owners struggle with the creation of their website and to get visibility to attract new clients. To help with this, I’ve decided… --- ## [Is Linkedin good for reaching new members?](https://forum.coworking.org/t/is-linkedin-good-for-reaching-new-members/6508)
**Author:** [@Nanette\_Mattox1](https://forum.coworking.org/u/Nanette_Mattox1)\ **Replies:** 4\ **Last updated:** [February 16, 2020, 5:15pm UTC](https://forum.coworking.org/t/is-linkedin-good-for-reaching-new-members/6508 "2020-02-16T17:15:40Z")
We have our Facebook page, and a following from a Meetup Coworking group but wondering if anyone has gotten much traction from having a LinkedIn Business page. Any suggestions on using it? We are opening next month so m… --- ## [Converting event attendees to members](https://forum.coworking.org/t/converting-event-attendees-to-members/7765)
**Author:** [@Antelope](https://forum.coworking.org/u/Antelope)\ **Replies:** 3\ **Last updated:** [February 14, 2020, 8:11pm UTC](https://forum.coworking.org/t/converting-event-attendees-to-members/7765 "2020-02-14T20:11:20Z")
Hi All, I’m thinking of ways to turn event attendees into members. I offered my space for free to meetups and non profits with the intention of showing off the space and gaining members. What have you all done to make t… --- ## [We launched a city-wide Coworking Passport. We're fighting back against the office-heavy space](https://forum.coworking.org/t/we-launched-a-city-wide-coworking-passport-were-fighting-back-against-the-office-heavy-space/6835)
**Author:** [@Craig\_Baute\_Creative](https://forum.coworking.org/u/Craig_Baute_Creative)\ **Replies:** 5\ **Last updated:** [January 8, 2020, 1:03am UTC](https://forum.coworking.org/t/we-launched-a-city-wide-coworking-passport-were-fighting-back-against-the-office-heavy-space/6835 "2020-01-08T01:03:49Z")
Denver Coworks launched a beautiful coworking passport book this week. The goal is bring back more remote workers and freelancers to coworking since office-heavy spaces are starting to dominate the media coverage. Th… --- ## [Partnerships w/ local coffee shop](https://forum.coworking.org/t/partnerships-w-local-coffee-shop/7400)
**Author:** [@jonnymerce](https://forum.coworking.org/u/jonnymerce)\ **Replies:** 8\ **Last updated:** [October 17, 2019, 8:35pm UTC](https://forum.coworking.org/t/partnerships-w-local-coffee-shop/7400 "2019-10-17T20:35:18Z")
Local coffee shops…any suggestions for cross-promotion or membership collaborations? There’s a coffee shop that’s a 2 min walk from our space that many of our members frequent. There are also a fair amount of folks who … --- ## [NYTimes Magazine piece on WeWork](https://forum.coworking.org/t/nytimes-magazine-piece-on-wework/6526)
**Author:** [@Scott\_Tillitt](https://forum.coworking.org/u/Scott_Tillitt)\ **Replies:** 4\ **Last updated:** [February 25, 2019, 8:58pm UTC](https://forum.coworking.org/t/nytimes-magazine-piece-on-wework/6526 "2019-02-25T20:58:50Z")
Did you see the piece in the NYTimes Magazine this weekend? Gideon Lewis-Kraus spent a year visiting various WeWork locations in several cities. The result is a 5,000-word deep dive. While his focus is WeWork, WeWork i… --- ## [Spreading The Word About Coworking](https://forum.coworking.org/t/spreading-the-word-about-coworking/6517)
**Author:** [@Nicole\_Vasquez](https://forum.coworking.org/u/Nicole_Vasquez)\ **Replies:** 1\ **Last updated:** [February 14, 2019, 11:14pm UTC](https://forum.coworking.org/t/spreading-the-word-about-coworking/6517 "2019-02-14T23:14:09Z")
Feeling the love this V Day because we just launched the Deskpass Coworking Network in Miami and are excited to promote all the workspaces down here. You can see a few of these beautiful workspaces in our announcement po… --- ## [Made it to the front page of the newspaper](https://forum.coworking.org/t/made-it-to-the-front-page-of-the-newspaper/6502)
**Author:** [@Glen\_Ferguson](https://forum.coworking.org/u/Glen_Ferguson)\ **Replies:** 5\ **Last updated:** [January 25, 2019, 2:58pm UTC](https://forum.coworking.org/t/made-it-to-the-front-page-of-the-newspaper/6502 "2019-01-25T14:58:01Z")
It took us six years, but we made it out of the inner local section and on to the front page of our local paper. The online version omits a photo of the two members the story leads with so it seems a bit disjointed at th… --- ## [Promotion of small events\` space](https://forum.coworking.org/t/promotion-of-small-events-space/6490)
**Author:** [@Mantas\_Leleika](https://forum.coworking.org/u/Mantas_Leleika)\ **Replies:** 1\ **Last updated:** [January 18, 2019, 1:58pm UTC](https://forum.coworking.org/t/promotion-of-small-events-space/6490 "2019-01-18T13:58:37Z")
Hi, I work in a coworking space based in Vilnius, Lithuania. At the moment I have a lack of ideas of how to get revenue out space comfortable for 12-18 people. We use this space for our coworkers’ events and rent it for… --- ## [WeWork takes coworking outdoors](https://forum.coworking.org/t/wework-takes-coworking-outdoors/6452)
**Author:** [@Raine\_Cohen](https://forum.coworking.org/u/Raine_Cohen)\ **Replies:** 2\ **Last updated:** [November 15, 2018, 9:48am UTC](https://forum.coworking.org/t/wework-takes-coworking-outdoors/6452 "2018-11-15T09:48:41Z")
As documented in this short video in NYC, taking over old phone booths… https://boingboing.net/2018/11/13/phone-booths-in-nyc-turned-int.html --- ## ["Coworking" vs. "Co-working"](https://forum.coworking.org/t/coworking-vs-co-working/6271)
**Author:** [@Lauren\_McDaniel](https://forum.coworking.org/u/Lauren_McDaniel)\ **Replies:** 12\ **Last updated:** [October 8, 2018, 9:40am UTC](https://forum.coworking.org/t/coworking-vs-co-working/6271 "2018-10-08T09:40:12Z")
I know many in the industry prefer “coworking” vs. “co-working” (hyphenating it). In New Mexico one of the prominent Business Journals is publishing a new coworking list but the survey states ‘co-working.’ When I approac… --- ## [Small Business Saturday (Nov 24) Special Ideas](https://forum.coworking.org/t/small-business-saturday-nov-24-special-ideas/6402)
**Author:** [@pa12](https://forum.coworking.org/u/pa12)\ **Replies:** 0\ **Last updated:** [September 13, 2018, 2:51pm UTC](https://forum.coworking.org/t/small-business-saturday-nov-24-special-ideas/6402 "2018-09-13T14:51:51Z")
Hi Space Managers!! I’m working on our marketing plan, and want to offer a special to sell on Small Business Saturday (and later for Christmas). What successful discount campaigns have you run for Christmas in the past… --- ## [Pretty cool promo video...have you?](https://forum.coworking.org/t/pretty-cool-promo-video-have-you/6393)
**Author:** [@DavidButler](https://forum.coworking.org/u/DavidButler)\ **Replies:** 1\ **Last updated:** [September 6, 2018, 10:17pm UTC](https://forum.coworking.org/t/pretty-cool-promo-video-have-you/6393 "2018-09-06T22:17:29Z")
Have you made promo videos for your coworking space? Check out the cool video of our latest location in Zurich Switzerland. Give it a like or a share, pretty please :slight\_smile: https://www.linkedin.com/feed/update/… --- ## [The 'whitelabel' / 'brandable' member benefits debate](https://forum.coworking.org/t/the-whitelabel-brandable-member-benefits-debate/6386)
**Author:** [@hector](https://forum.coworking.org/u/hector)\ **Replies:** 2\ **Last updated:** [August 31, 2018, 1:37pm UTC](https://forum.coworking.org/t/the-whitelabel-brandable-member-benefits-debate/6386 "2018-08-31T13:37:42Z")
Hey all! As the debate about the best way to describe our platform has spread across a fair number of coworking groups on fb, I wanted to also get some feedback from you, the amazing google group :slight\_smile: The ques… --- ## [Who here is doing something special to recruit members in September?](https://forum.coworking.org/t/who-here-is-doing-something-special-to-recruit-members-in-september/6387)
**Author:** [@tonybgoode](https://forum.coworking.org/u/tonybgoode)\ **Replies:** 1\ **Last updated:** [August 24, 2018, 3:32am UTC](https://forum.coworking.org/t/who-here-is-doing-something-special-to-recruit-members-in-september/6387 "2018-08-24T03:32:04Z")
Hey friends, In many parts of the world, September is one of the best times of year to recruit new members. Schools are back in session, vacations are over, and people are moving and changing jobs—lots of people making … --- ## [Introduction to the Group—a new Directory of Coworking](https://forum.coworking.org/t/introduction-to-the-group-a-new-directory-of-coworking/6377)
**Author:** [@Will\_Keyser](https://forum.coworking.org/u/Will_Keyser)\ **Replies:** 1\ **Last updated:** [August 14, 2018, 1:20am UTC](https://forum.coworking.org/t/introduction-to-the-group-a-new-directory-of-coworking/6377 "2018-08-14T01:20:50Z")
Hi all. I am a veteran entrepreneur, entrepreneurship mentor and taught new venture creation on an MBA program for 7 years. I now have developed a website for purpose-driven business founders. It has a rich amount of mat… --- ## [Coworking Announcements!](https://forum.coworking.org/t/coworking-announcements/6363)
**Author:** [@Nicole\_Vasquez](https://forum.coworking.org/u/Nicole_Vasquez)\ **Replies:** 1\ **Last updated:** [July 26, 2018, 4:34pm UTC](https://forum.coworking.org/t/coworking-announcements/6363 "2018-07-26T16:34:02Z")
Hey everyone! Wanted to share a few exciting announcements, as part of my mission to increase awareness of coworking + drive traffic to all the great workspaces already in existence. As a coworking space owner, I believ… --- ## [Email Marketing](https://forum.coworking.org/t/email-marketing/6350)
**Author:** [@Kenzi\_at\_Ward4](https://forum.coworking.org/u/Kenzi_at_Ward4)\ **Replies:** 5\ **Last updated:** [July 12, 2018, 6:33pm UTC](https://forum.coworking.org/t/email-marketing/6350 "2018-07-12T18:33:27Z")
Anyone do email marketing for their coworking spaces? I’m working on driving membership for general desk spaces and private office/suites? Any campaign examples/templates or suggestions would be helpful! Thank you! --- ## [How to get your first tenants?](https://forum.coworking.org/t/how-to-get-your-first-tenants/6348)
**Author:** [@Crystal\_Maynard](https://forum.coworking.org/u/Crystal_Maynard)\ **Replies:** 2\ **Last updated:** [July 6, 2018, 2:46pm UTC](https://forum.coworking.org/t/how-to-get-your-first-tenants/6348 "2018-07-06T14:46:15Z")
Hi everyone! Me and my team is on our way to creating a co-working space, and it will be the most affordable co-working space in our country. I have some questions in order to start the business running. I am curious o… --- ## [Workspace Images for video](https://forum.coworking.org/t/workspace-images-for-video/6340)
**Author:** [@Joost\_Wentink](https://forum.coworking.org/u/Joost_Wentink)\ **Replies:** 0\ **Last updated:** [June 13, 2018, 1:16am UTC](https://forum.coworking.org/t/workspace-images-for-video/6340 "2018-06-13T01:16:53Z")
Hi everyone, we’re creating a fun little video about our team productivity app for remote teams and digital nomads and like to include images of cool co-workspaces from around the world. Would anyone be willing to let us… [Next page](https://forum.coworking.org/c/marketing-communications/11.md?page=1)